What is SEO?
Search Engine Optimization is a method to optimise a website’s organic traffic from the search engine results page. The aim of SEO is to attract relevant visitors to your website that are interested in your products or services by 1) optimising SEO to receive organic traffic and 2) getting this traffic in higher quantity by targeting relevant keywords.
Pros:
- Delivers continuous free and targeted traffic flow
- Gives business exposure to people looking for a solution
- Help business growth
Cons:
- Timely
- SEO will require a big investment for competitive niche
- Does not guarantee results
What is SEM?
Search Engine Marketing is promoting an organisation through search engines to drive relevant traffic by buying paid or sponsored ad listings. The aim of SEM is to promote awareness of the brand in search engines by driving the relevant traffic without having to wait for it. However, for SEM to be successful, it must be implemented correctly.
Pros:
- Provides a rapid boost to website by buying keywords to appear for
- Google Adwords appear at the top of the search results page
Cons:
- Competing with others using Google Ads
- Once you stop paying for SEM, your visitors will immediately drop
- Those using ad blocks can hide your advertisements
Both SEO and SEM should be an important part of every business’ online marketing strategy. SEO is a powerful way to drive traffic to the top of the SERPS page, while SEM are a highly cost-effective way to drive relevant traffic in.
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