How Artificial Intelligence is Changing the Retail Industry

Imagine being about to try on clothes without actually needing to physically do it. Imagine not having to struggle to measure furniture sizes for your house.

Artificial Intelligence has been changing the retail industry bits by bit. From self-check out services to chatbots online, its only the beginning. AI is revolutionising the retail industry but making it cost-effective to deliver a completely personalised, immersive and optimised experience for every individual consumer at a massive scale.

Web shops are tailoring their marketing and items based on the customer’s previous purchases, search habits, click and other variables by using self-learning algorithms to make a what could be a once lost customer to a potential customer by making their experience more personalised.

By integrating AI in marketing, retail companies are able to take these big data sets and use them to their benefits. A study has found that AI can boost promotion efficiency by allowing automated ad buying as well as personalising customer’s online experiences and serving users targeted recommendations and in turn, has enhanced customer satisfaction and a reduction in customer complaints. Companies can create far more targeted ads that could differ from store to store and focus on what needs more marketing and what should be removed from the product line.

Retail robots could be the future of retail in-store experience by freeing customers from the discomfort of asking human staff “too many questions” or “dumb questions”! Eventually, these robots will be capable of doing everything a basic human worker does and by using retail data, they could make the experience even more personal!

As amazing as AI is, do you think there will be setbacks? Personally, I don’t think human employees would be too happy about robots replacing them.